Livid Minds
Transforming a decade-old underground party into a recognizable brand with a bold social media presence.
Establishing
An Identity
Their goal was to expand their audience and attract like-minded techno lovers, however, they had little experience in defining their visual identity or crafting a social media strategy.
After 10 years of throwing intimate parties for close friends, Livid Minds was ready to step into the spotlight. Taking inspiration from the underground techno scene, I researched visual trends and messaging styles that would resonate with their target audience. With this insight, I created a unique set of social media posts that not only reflected their raw, unfiltered energy but also positioned them as a fresh force in the scene.
The result was a cohesive and engaging online presence that set the tone for their brand’s evolution. By bridging the gap between their underground roots and a wider audience, Livid Minds successfully launched their first major event with a strong digital identity to support future growth.
