Pulsar
Branding project for an event of progressive house music, blending bold visuals with an ethereal aesthetic
Defining
an identity
With no specific direction, the challenge was to create a distinct visual language that resonated with their audience while staying true to their roots.
I began with a word-association exercise but quickly pivoted to a visual approach, researching design trends in progressive house music. Inspired by fluid organic shapes, sans-serif typography, and an atmospheric aesthetic, I developed multiple logo concepts that reflected Pulsar’s Argentine heritage and electronic music influences.
The final design—featuring a bold sans-serif typeface paired with dynamic visuals—struck the perfect balance between modernity and identity. This cohesive branding system allowed for easy adaptation across different events, ensuring visual consistency while keeping each promotion fresh and engaging.
Once the branding was finalized, I extended the visual identity across promotional materials, optimizing content for digital and print channels. The result was a striking, flexible brand presence that gave Pulsar the clarity and recognition they needed in the competitive music scene.
