PBS Foundation
A visual identity that reflects PBS Foundation’s mission for a fair and decentralized Ethereum ecosystem.
Translating Values
into Design
A non-profit approached 7UKI Studio for a branding project. As the graphic designer involved in the studio, I was responsible for leading their logo proposal and presentation.
Their vision centered on fairness, decentralization, and open access, and they needed a logo that embodied these principles. To craft a meaningful design, I engaged in discussions with one of the founders, researched trends in blockchain and Ethereum branding, and explored ways to visually represent transparency and competition in the ecosystem. The result was two distinct logo concepts, both of which resonated so strongly with the PBS Foundation team that they struggled to choose between them.
This project was a perfect example of how thoughtful research and design can distill complex ideas into a strong, impactful visual identity.
