Copa America
A high-impact engagement strategy that connected football fever with brand loyalty, driving both growth and retention.
Marketing
Campaign
With Copa América creating a buzz, we saw an opportunity to boost sales by combining football excitement with a strategic marketing approach. Our goal was twofold: drive customer growth and enhance retention. As project manager, I led a cross-functional team, ensuring a seamless execution across marketing, web development, and design.
The campaign revolved around an interactive experience that strengthened the connection between our brand and customers. As the project manager, I oversaw the development of the whole six-month project website that maximized engagement while also coordinating a morale-boosting internal event for our sales team. From concept to execution, I managed strategy, design, and implementation—aligning creative vision with business goals.
The success of this initiative wasn’t just in the numbers but in the relationships it built. By merging sports enthusiasm with brand storytelling, we created a marketing strategy that resonated deeply, proving the power of flexible and impactful engagement.
